CLICK TO EQUIP
Seatbelts — Your Ultimate Armour
A campaign inspiring young regional drivers to see seatbelts as their most important piece of equipment.
About The Campaign
Click to Equip transforms seatbelt safety into something every young Australian understands — gearing up before the mission starts.
This campaign uses the familiar language of gaming to speak directly to young drivers aged 17–25, especially those in regional Victoria. Instead of treating seatbelts as a boring rule, it reframes them as your first piece of equipment —essential for survival and progress.
Built on insights from Re:act research and regional apprentice surveys, the campaign targets overconfidence and complacency on short drives.
The visual identity draws from video games and adventure game interfaces to create an instantly recognizable “gaming” feeling. The tagline “Seatbelts — Your Ultimate Armour.” reinforces this mindset, turning a life-saving habit into a personal action.
When you click your seatbelt, you’re not just following the law — you’re equipping yourself for the journey ahead.
When you don’t belt up, it’s like heading into battle without your armour. Every trip becomes a mission, every seatbelt click a power-up.
Why it Matters
Seatbelts are the simplest and most effective piece of safety gear in your car, yet young drivers are still over-represented in serious crash statistics.
According to VicRoads, wearing a seatbelt reduces the risk of death or serious injury by up to 50%,
but many people still skip it on short or familiar trips.
In regional areas, that risk is even higher — with more high-speed roads and longer emergency response times.
No matter how experienced you are, or how short the drive,
a single impact can end the game instantly.
What you can do
1. Click in — every trip, every time.
Make it automatic — the moment you sit
down, you equip yourself for the drive.
2. Check your squad.
Drivers, you’re the team leader — don’t start
the engine until everyone’s buckled.
3. Don’t ignore the “beep.”
That alert isn’t a glitch — it’s your real-life
warning system.
4. Keep your gear in check.
If your seatbelt’s frayed, twisted or not
retracting properly, get it fixed before your
next mission.
Hi, I’m Samantha Mudford, the designer behind Click to Equip — the selected campaign at Bendigo TAFE for Re:act 2025.
As a designer, I’m fascinated by how gaming culture shapes the way we think, learn, and connect.
I wanted to use that influence to create a campaign that feels familiar to young drivers — one that uses the same mechanics of gaming (progress, reward, consequence) to communicate real-world safety.
Being part of Re:act 2025 taught me how design can go beyond aesthetics — how strategy, research, and creativity can actually shift behaviour. This program helped me blend my passion for visual storytelling with a real-world purpose: making safety engaging, not preachy.
Through the process, my own habits have changed too. I now see the seatbelt as my first “equip” before every drive — a habit I hope becomes second nature for others as well.
About Me
Thanks to Re:act and its partners
